BridgeLink provides bilingual copywriting in Hong Kong, producing original English and Chinese content for websites, brochures, annual reports, press releases and marketing campaigns, as well as SEO and GEO content.

Effective copy delivers the right message to the right reader. Bilingual copywriting is our particular strength: each brief is tailored to the client's budget and objectives, and both the English and Chinese versions are written to read as native content rather than as adaptations of one another.

Our portfolio includes marketing copy, brochures and website content, as well as press releases, speeches and annual report and etc. Renowned organisations we have served included Chinachem Group and Sun Hung Kai Properties Limited, for a series of luxury real-estate brochures, and Hong Kong Science and Technology Parks Corporation (HKSTP), for website content.

SEO and GEO content

We research, structure and write SEO content in English and Chinese, from keyword selection through to final page copy, helping businesses in Hong Kong rank well on Google, and reach readers who are actively searching for their preferred services. As an increasing proportion of searches now conclude with an AI-generated answer rather than a list of links, we also provide GEO (Generative Engine Optimisation) content, structured in a way that tools, such as, ChatGPT and Google’s AI Overview, can locate, interpret and accurately cite your business.

Frequently Asked Questions

Q: What is the difference between copywriting and translation?
A: Translation is rendering an existing content from one language into another. Copywriting involves creating a brand new content tailored to a specific audience, purpose, channel, and style. We provide both translation and copywriting services respectively, but the two require different approaches.

Q: Do you write copy in both English and Chinese?
A: Yes. We draft original copy in English or Chinese, or write in one language and translate it into the other. The two approaches are priced differently, and this will set out clearly in our quotation.

Q: What is SEO content writing?
A: SEO, Search Engine Optimisation: the content is strategically written based on search intent, keywords, page structure, and readers' needs. The goal is to ensure that both search engines and readers can clearly understand the topic of the webpages, and eventually to rank your website high on search engines like Google.

Q: What is GEO content writing?
A: GEO, Generative Engine Optimisation: the content is strategically written for generative AI search. It enables AI tools to identify company's information, understand its scope of services, and cite its content accurately in response to AI users' queries.